Maverick - Softcover

Semler, Ricardo

 
9780099329411: Maverick

Synopsis

Ricardo Semler inherited his family company, Semco - manufacturer of marine pumps, industrial dishwashers and mixing equipment - when he was 19. Soon, by 1980, it was on the brink of bankruptcy, but a decade later, during a period of savage recession in Brazil, it had been transformed into a rapidly-growing company with profits of 10% on sales of $37 million. This was achieved by throwing out the rule-book and getting rid of all manuals and written procedures. Workers make the decisions previously made by their bosses; assembly workers can come and go as they please, and set their own production schedules; corporate decisions are put to the vote; managerial staff set their own salaries and bonuses; everyone has access to the company books; and there is a minimum of meetings, memos and approvals. All this was achieved through a series of 30 programmes designed to change the entire working environment, and in this book Semler presents an account of his company's revolution.

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Review

"The way that Ricardo Semler runs his company is impossible; except th at it works, and works splendidly for everyone. I relish this book. It revived my faith in human beings and my hope for business everywhere" (Charles Handy)

"In this book, Ricardo Semler tells how Semco, Latin America's fastest growing company, uses a revolutionary way of working to run a profit-making company with a work force who love their jobs." (The Sunday Times)

"Are there real-life lessons to be learned? The answer is yes...Pragmatic, inspirational and intriguing advice." (The Times)

"Ricardo Semler is our kind of capitalist" (Guardian)

"Semco takes workplace democracy to previously unimagined frontiers" (The Times)

Book Description

The international bestseller that tells how Ricardo Semler created one of the most successful and inspirational companies in the world. Con tains a new introduction by the author

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