Synopsis
The simplest things are the hardest to master. From brewing your morning cup of coffee and reading the newspaper to apologising or remembering names, it's the small things that make up everyday life. The Experts' Guide to 100 Things Everyone Should Know How to Do provides unparalleled insights into how to do them better - more resourcefully, more effectively, and more efficiently - in 100 brief how-to essays by 100 of the world's leading experts. Some of these experts are household names, others are industry leaders - all are at the very top of their professions. From beauty basics, such as how to apply lipstick by Bobbi Brown, athletic advice on how to hit a tennis ball by Jennifer Capriati, the secret to making a bed by Holiday Inn's housekeeper of the year or the techniques of negotiation by Donald Trump, the Experts' Guide is an indispensable guide to every aspect of life - you will wonder how you ever got on without it!
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About the Author
Samantha Ettus is founder and president of the talent brand-management firm Ettus Media Management (EMM), which develops and hones personality-driven brands. Her syndicated column 'Celebrity Assets' appears in newspapers throughout the United States. She is a sought-after speaker and has appeared in a number of American media outlets, including CNN, Fox News, ESPN, the New York Times, Chicago Tribune and USA Today, among others. Samantha holds a BA and an MBA from Harvard University, and lives in New York City. Visit her website at www.theexpertsguideto.com.
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