An introduction to marketing that aims to cover all aspects of the subject, this book is for specialists in other fields who are new to marketing, and for people who wish, for whatever reason, to understand this discipline. Particular attention is paid to introducing marketing to companies biased towards research, production or sales. The book is specifically aimed at non-specialist managers and business students.
"synopsis" may belong to another edition of this title.
Seller: The London Bookworm, East Sussex, United Kingdom
Soft cover. Condition: Very Good. Updated & Third Edition. for specialists and raw recruits the clearest best book on marketing covering all aspects of the subject from running your own office to dealing with staff and also coping with company and personal finances. 248 pp. Seller Inventory # 087025
Quantity: 1 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. The Basic Arts of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780091741655
Quantity: 1 available
Seller: Bahamut Media, Reading, United Kingdom
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780091741655
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-021-02202
Quantity: 1 available
Seller: Ven y empieza, Puerto Lumbreras, MU, Spain
Condition: Muy Bueno. The Basic Arts of Marketing, obra de Prabhu S. Guptara, es una guía esencial para comprender los fundamentos del marketing desde una perspectiva práctica y accesible.Este libro, identificado con el ISBN 978-0-09-174165-5, ofrece al lector las claves básicas para dominar las técnicas comerciales y de promoción, siendo un recurso valioso tanto para estudiantes como para profesionales que buscan afianzar sus conocimientos.Aunque la edición no especifica el año o el número de páginas, su contenido se centra en los principios atemporales del marketing, resultando útil para quienes desean una base sólida en esta disciplina. Seller Inventory # 1550