The Effective Use of Advertising Media: A Practical Guide

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9780091429706: The Effective Use of Advertising Media: A Practical Guide

This down to earth, easy to use reference book sets out clearly the range of advertising media available, examines the research and services associated with each, and shows how to evaluate media when making an advertising decision.

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1.

Davis, Martyn P.
Published by Random House Business Books, London (1981)
ISBN 10: 0091429706 ISBN 13: 9780091429706
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Strawberry Hill Books
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Book Description Random House Business Books, London, 1981. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 0091429706 pp xxiv, 322. Bookseller Inventory # 023070

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Davis, Martyn P. (Martyn Paul), (1929- )
Published by London : Published in association with the Institute of Marketing and the CAM Foundation [by] Business Books (1981)
ISBN 10: 0091429706 ISBN 13: 9780091429706
Used Hardcover First Edition Quantity Available: 1
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MW Books Ltd
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Book Description London : Published in association with the Institute of Marketing and the CAM Foundation [by] Business Books, 1981. First Edition. Fine cloth copy in a near-fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Bookplate to FFEP. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 322 pages; Physical description: xxiv, 322p. ; 24cm. Subject: Advertising media planning. 1 Kg. 322 pp. Bookseller Inventory # 190828

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3.

Davis, Martyn P.
Published by Random House Business Books, London (1981)
ISBN 10: 0091429706 ISBN 13: 9780091429706
Used Hardcover First Edition Quantity Available: 1
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Strawberry Hill Books
(Punnetts Town, United Kingdom)
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Book Description Random House Business Books, London, 1981. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 0091429706 pp xxiv, 322. Bookseller Inventory # 013262

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Davis, Martyn P. (Martyn Paul), (1929- )
Published by London : Published in association with the Institute of Marketing and the CAM Foundation [by] Business Books
ISBN 10: 0091429706 ISBN 13: 9780091429706
Used Hardcover First Edition Quantity Available: 1
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MW Books Ltd.
(Galway, Ireland)
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Book Description London : Published in association with the Institute of Marketing and the CAM Foundation [by] Business Books. First Edition. Fine cloth copy in a near-fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Bookplate to FFEP. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 322 pages; Physical description: xxiv, 322p. ; 24cm. Subject: Advertising media planning. 322 pp. Bookseller Inventory # 190828

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Martyn P. Davis
Published by Random House Business Books (1981)
ISBN 10: 0091429706 ISBN 13: 9780091429706
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Anybook Ltd.
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Book Description Random House Business Books, 1981. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 6372351

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Martyn p Davis.
Published by Business Books Ltd. (1981)
ISBN 10: 0091429706 ISBN 13: 9780091429706
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Mollie's Loft Books
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Book Description Business Books Ltd., 1981. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Good. A very good 322 page hardback book without inscriptions or other marks. Light corner rub and foxing to the page fore-edges. Pages inside book are clean and crisp. DJ is good with yellowing to the lacquer and light rubbing along head and foot. A clean and tight book. Bookseller Inventory # 006368

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