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"From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."
Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment – Unit 2, Professional Certificate in Marketing
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Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment – Unit 2, Professional Certificate in Marketing
By Diana Luck
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- PublisherRoutledge
- Publication date2010
- ISBN 10 0080966225
- ISBN 13 9780080966229
- BindingPaperback
- Edition number2
- Number of pages226
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