Developing Strategies for Competitive Advantage (Best of Long Range Planning) - Softcover

McNamee, Patrick B.

Softcover

ISBN 10: 0080377696 ISBN 13: 9780080377698

Publisher: Pergamon, 1990

Synopsis

How can an organization use strategy to achieve a competitive advantage over its rivals? This book addresses this fundamental issue in strategic planning with a selection of exceptional articles covering two complementary areas: techniques for developing competitive strategies, and case histories, showing how these techniques have been applied to particular situations. The authors pinpoint the crucial factors which help companies, whether smaller firms or multinationals, successfully build sustainable and profitable competitive advantage at the strategic business unit and corporate level.

About this title

About the Author

Patrick McNamee is Professor of International Business in the University of Ulster, Northern Ireland. In addition to teaching Strategic Management on all the University of Ulster MBA programmes he has also been a visiting professor or guest lecturer at many of the universities and business schools throughout the world.

His research in the area of strategic management has led to the publication of many articles in journals; in addition he has written six books in the area of strategic management. His writings have always had the hallmark of practicality through his many close associations with companies throughout the world.

Edition details

• Publisher: Pergamon
• Publication date: 1990
• Language: English
• ISBN 10: 0080377696
• ISBN 13: 9780080377698
• Binding: Paperback
• Number of pages: 140
• Editor: McNamee Patrick B.