Items related to Guide to Franchising (C.I.L. S.)
Synopsis
The 5th edition of The Guide to Franchising has been entirely rewritten and substantially expanded to take account of the rapid developments in franchising over recent years.
It serves as valuable introduction to this growth area of commerce for those as yet unfamiliar with franchising, by describing its history and development and answering the fundamental questions: why franchise your business? why take up a franchise? and what can be franchised?
The book is also designed as a practical guide for those already involved in franchising in one capacity or another; coverage includes how to become a franchisor, how to become a franchisee, an examination of franchisor/franchisee relations, franchisor services to franchisees, and the techniques of multiple franchising. Essential advice and information are provided on the legal aspects of the franchise contract.
A special chapter is devoted to the key issue of franchising internationally in recognition of the likely acceleration of growth of this practice as the Single European Market comes into effect.
Ten cases studies, six from the UK and four which focus on international companies, provide a fascinating insight into the variety of franchise systems which have proved successful in different business contexts.
The book also contains a detailed profile of the British Franchise Association and of the franchise consultants. Useful appendices supplement this information with the texts of official documents of the BFA and FCA.
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