"Contemporary students put extraordinary demands on OB instructors and textbooks alike. On one hand, students immersed in quantitative courses such as fi nance and accounting and other business disciplines are often quick to dismiss OB/management coursesas "soft" or "elementary" or "common sense"-so there is a pressing need for relevance and richness. On the other hand, modern technology and short attention spans have created an aversion to the theoretical grounding and evidence-based education necessary to build true understanding and applicable skills. Thoughtful OB and management instructors are therefore often torn between opting for a traditional descriptive text, strong on concepts and defi nitions, but with little application focus, or choosing amore popular-press reading, strong on war-story anecdotes and prescriptions (often more popular with students), but short on theory and evidence"--
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Soft cover. Condition: New. 3rd Edition. Brand New International Edition textbook. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in US or Canada. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. Seller Inventory # 002270
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