Synopsis
This tenth edition of Which Ad Pulled Best? is a brief workbook that serves as a supplement for the marketing and advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best.
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From the Publisher
Shows students how the basic principles of advertising are applied in real ads.
Presents winning writing and design techniques students can emulate.
Features fascinating interviews with seven leading creative experts.
About the Author
Scott Purvis is the president of Gallup & Robinson, Inc.
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Which Ad Pulled Best?
Seller: clickgoodwillbooks, Indianapolis, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # 3O6O9Z001E5M_ns
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Which Ad Pulled Best?
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0078112079I3N00
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Which Ad Pulled Best?
Published by
McGraw-Hill Higher Education, 2010
ISBN 10: 0078112079
ISBN 13: 9780078112072
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15665696-6