Items related to Product Design and Development (IRWIN MARKETING)
Synopsis
This book contains material developed for use in the interdisciplinary courses on product development. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals.
This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects.
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About the Authors
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
"About this title" may belong to another edition of this title.
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Product Design and Development
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McGraw-Hill Education - Europe, 2015
ISBN 10: 0078029066
ISBN 13: 9780078029066
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Provides step-by-step design and development methods. This book employs detailed industrial examples to illustrate the key ideas. It also treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design. Seller Inventory # CIN0078029066G
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Product Design and Development
Published by
McGraw-Hill Education (edition 6), 2015
ISBN 10: 0078029066
ISBN 13: 9780078029066
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Hardcover. Condition: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0078029066-11-1
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Product Design and Development
Published by
McGraw-Hill Education - Europe, 2015
ISBN 10: 0078029066
ISBN 13: 9780078029066
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Provides step-by-step design and development methods. This book employs detailed industrial examples to illustrate the key ideas. It also treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design. Seller Inventory # CIN0078029066G
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Product Design and Development
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Product Design and Development (Irwin Marketing)
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