Product Design and Development (IRWIN MARKETING) - Hardcover

Ulrich, Karl; Eppinger, Steven

Hardcover

ISBN 10: 0078029066 ISBN 13: 9780078029066

Publisher: McGraw Hill, 2015

Synopsis

This book contains material developed for use in the interdisciplinary courses on product development. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals.
This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects.

About this title

About the Authors

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Edition details

• Publisher: McGraw Hill
• Publication date: 2015
• Language: English
• ISBN 10: 0078029066
• ISBN 13: 9780078029066
• Binding: Hardcover
• Edition number: 6
• Number of pages: 448