Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors decisions. Powerful assessment, reporting, and debriefing tools complement this educational process."
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Book Description Mcgraw Hill Publishers. Book Condition: New. Brand New, This item does not come with text book, contains only access code. Bookseller Inventory # 0078029031