Marketing Strategy: A Decision-Focused Approach

3.71 avg rating
( 35 ratings by GoodReads )
 
9780078028946: Marketing Strategy: A Decision-Focused Approach

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

"synopsis" may belong to another edition of this title.

Product Description:

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a....

About the Author:

Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesota’s Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Master’s degree in social psychology from the Ohio State University and a PhD in marketing from the University of Wisconsin–Madison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the O’Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

John W. Mullins John Mullins is Associate Professor of Management Practice at London Business School, where he heads the entrepreneurship group. He earned his MBA at the Stanford Graduate School of Business and, considerably later in life, his PhD in marketing from the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public. Since becoming a business school professor in 1992, John has published more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Product Innovation Management, and the Journal of Business Venturing. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is also co-author of Marketing Management: A Strategic Decision-Making Approach, 5th edition. His recent trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Orville C Walker and John Mullins
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Soft cover Quantity Available: 4
International Edition
Seller
CHUTATIP NGAMSUDCHAI
(Penang, PN, Malaysia)
Rating
[?]

Book Description Soft cover. Book Condition: New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition. Fast shipping and ship within 48 hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases at the end of chapters compare to US edition. Bookseller Inventory # 002993

More Information About This Seller | Ask Bookseller a Question

Buy New
16.20
Convert Currency

Add to Basket

Shipping: 11.95
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Orville C Walker and John Mullins
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Quantity Available: 3
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 8 edition, , color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 105094

More Information About This Seller | Ask Bookseller a Question

Buy New
13.10
Convert Currency

Add to Basket

Shipping: 15.13
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Walker, Orville, Mullins, John
Published by McGraw-Hill Higher Education (2013)
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Soft cover Quantity Available: 2
International Edition
Seller
GMTbooks
(KL, KL, Malaysia)
Rating
[?]

Book Description McGraw-Hill Higher Education, 2013. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English. Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 003077

More Information About This Seller | Ask Bookseller a Question

Buy New
20.41
Convert Currency

Add to Basket

Shipping: 7.96
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Orville C Walker and John Mullins
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Quantity Available: 3
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 8 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 5094

More Information About This Seller | Ask Bookseller a Question

Buy New
21.26
Convert Currency

Add to Basket

Shipping: 7.96
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Walker, Orville, Mullins, John
Published by McGraw-Hill College (2013)
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Soft cover Quantity Available: 2
International Edition
Seller
Nobletext
(Cheras, KL, Malaysia)
Rating
[?]

Book Description McGraw-Hill College, 2013. Soft cover. Book Condition: New. This is an Brand new International Soft Cover Edition.Different ISBN number and Cover Page with US Edition but content same with US.Book was High Quality Printed.This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.It is NOT low cost printed in India Edition.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Bookseller Inventory # 000880

More Information About This Seller | Ask Bookseller a Question

Buy New
22.49
Convert Currency

Add to Basket

Shipping: 7.96
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Walker, Orville; Mullins, John
Published by McGraw-Hill/Irwin (2013)
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Softcover Quantity Available: 2
International Edition
Seller
text2home
(Bangplee, SP, Thailand)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2013. Softcover. Book Condition: New. 8. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Bookseller Inventory # ibs-3483

More Information About This Seller | Ask Bookseller a Question

Buy New
27.63
Convert Currency

Add to Basket

Shipping: 7.57
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Orville C Walker and John Mullins
Published by McGraw-Hill (2013)
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Softcover Quantity Available: 2
International Edition
Seller
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2013. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![0903MG Market Strategy]. Bookseller Inventory # 978007802894688

More Information About This Seller | Ask Bookseller a Question

Buy New
28.34
Convert Currency

Add to Basket

Shipping: 7.96
Within U.S.A.
Destination, Rates & Speeds

8.

Walker, Orville; Mullins, John
Published by U.S.A.: McGraw-Hill/Irwin (2013)
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Soft cover Quantity Available: 1
International Edition
Seller
usbookshops
(Odessa, TX, U.S.A.)
Rating
[?]

Book Description U.S.A.: McGraw-Hill/Irwin, 2013. Soft cover. Book Condition: New. International Edition. This is an International Edition. Brand New. Softcover/Paperback. Color Printed on High-Quality acid free paper. Get book in 2-4 days . Bookseller Inventory # 322

More Information About This Seller | Ask Bookseller a Question

Buy New
28.74
Convert Currency

Add to Basket

Shipping: 7.96
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Orville C Walker and John Mullins
Published by McGraw-Hill (2013)
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Softcover Quantity Available: 2
International Edition
Seller
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description McGraw-Hill, 2013. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![0903MG Market Strategy]. Bookseller Inventory # 978007802894688

More Information About This Seller | Ask Bookseller a Question

Buy New
37.64
Convert Currency

Add to Basket

Shipping: 1.67
From Australia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Orville C. Walker and John W. Mullins
Published by McGraw-Hill School Education Group
ISBN 10: 0078028949 ISBN 13: 9780078028946
New Soft cover Quantity Available: 3
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill School Education Group. Soft cover. Book Condition: New. International Edition. New, International Edition, 8th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Softcover, International Edition. Bookseller Inventory # 0078028949

More Information About This Seller | Ask Bookseller a Question

Buy New
37.72
Convert Currency

Add to Basket

Shipping: 7.96
From Thailand to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book