The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions, deepening students' understanding of the material in the process. While this 19th edition retains the 12-chapter structure of the prior edition, every chapter – indeed every paragraph and every line – has been re – examined, refined, and refreshed.New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new IllustrationCapsules, to enrich understanding of the content and to provide students with a ringside view of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
"synopsis" may belong to another edition of this title.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
"About this title" may belong to another edition of this title.
Book Description PAPERBACK. Book Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. We ship from India. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. Bookseller Inventory # Abe-E-0077537076
Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0077537076 RECEIVE in 2-4 DAYS! NEW BOOK. Satisfaction guaranteed! @ *. Bookseller Inventory # SKU1034618
Book Description McGraw-Hill/Irwin; 19 edition (January 17, 2013), 2013. Soft cover. Book Condition: New. New, International Edition, 19th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0077537076
Book Description McGraw-Hill Education, 2013. Paperback. Book Condition: New. Bookseller Inventory # P110077537076
Book Description McGraw-Hill Education, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # 0077537076
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800775370741.0
Book Description McGraw-Hill Education, 2013. Paperback. Book Condition: New. Bookseller Inventory # INGM9780077537074
Book Description McGraw-Hill/Irwin, 2013. Paperback. Book Condition: Brand New. 19 edition. 600 pages. 9.90x8.00x0.80 inches. In Stock. Bookseller Inventory # 0077537076