Marketing, Connect Marketing Plus Access Card: The Core

Kerin, Roger; Hartley, Steven; Rudelius, William

ISBN 10: 0077446186 ISBN 13: 9780077446185

Publisher: Irwin Professional Pub, 2010

Synopsis

Connect Plus™ Marketing – McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Plus Marketing. Connect’s seamless partnership with the text’s content allows instructors and students to go beyond the print world, and into the digital realm with complete confidence. Connect Plus provides all of the Connect Marketing features in addition to:

• A media rich eBook that allows you to share your notes with students. Students can insert and review their own notes, highlight the text, search for specific information, interact with media resources.

(Please note that in order for a student to use Connect Plus, the instructor will need to provide a Connect website to register the code. If the instructor is not using Connect in their class, the student will not be able to use Connect Plus.)

Edition details

• Publisher: Irwin Professional Pub
• Publication date: 2010
• Language: English
• ISBN 10: 0077446186
• ISBN 13: 9780077446185
• Binding: Cards
• Edition number: 4