Business Driven Technology with Premium Content Card - Hardcover

Baltzan, Paige; Phillips, Amy

Hardcover

ISBN 10: 0077359356 ISBN 13: 9780077359355

Publisher: McGraw-Hill Education, 2009

Synopsis

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.

About this title

About the Authors

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Amy Philips is Professor of Information Systems at Pittsburgh State University. She holds a B.S. in Mathematics and Computer Science and an M.B.A from Pittsburg State and a Ph.D. in Information Systems from the University of Texas at Arlington. She has published in various journals including the Journal of Global Information Management and the Journal of Computer Information Systems. She serves on various editorial boards and is a coauthor of Case Studies in Information Technology and the concepts books of the I-Series, entitled Computing Concepts. Maeve has been teaching for 20 years and lives in Pittsburg, Kansas, with her husband, Slim.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2009
• Language: English
• ISBN 10: 0077359356
• ISBN 13: 9780077359355
• Binding: Hardcover
• Edition number: 4
• Number of pages: 616