Items related to Consumer Behavior with DDB LifeStyle Study Data Disk...

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) - Hardcover

 
9780077294106: Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
View all copies of this ISBN edition:
 
 
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

"synopsis" may belong to another edition of this title.

About the Author:
Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon.  Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times.  Dels research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Education
  • Publication date2009
  • ISBN 10 0077294106
  • ISBN 13 9780077294106
  • BindingHardcover
  • Number of pages778
  • Rating

Shipping: £ 24.17
From U.S.A. to United Kingdom

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780073381107: Consumer Behavior: Building Marketing Strategy

Featured Edition

ISBN 10:  ISBN 13:  9780073381107
Publisher: McGraw-Hill College, 2009
Hardcover

  • 9780070171008: Consumer Behavior: Building Marketing Strategy

    McGraw..., 2009
    Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Hawkins, Delbert
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0077294106

More information about this seller | Contact seller

Buy New
£ 45.61
Convert currency

Add to Basket

Shipping: £ 24.17
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0077294106

More information about this seller | Contact seller

Buy New
£ 50.89
Convert currency

Add to Basket

Shipping: £ 22.19
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
Grumpys Fine Books
(Tijeras, NM, U.S.A.)

Book Description Hardcover. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0077294106

More information about this seller | Contact seller

Buy New
£ 50.96
Convert currency

Add to Basket

Shipping: £ 23.78
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0077294106

More information about this seller | Contact seller

Buy New
£ 50.66
Convert currency

Add to Basket

Shipping: £ 24.17
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0077294106

More information about this seller | Contact seller

Buy New
£ 50.84
Convert currency

Add to Basket

Shipping: £ 24.57
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert, Mothersbaugh, David
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # Abebooks81436

More information about this seller | Contact seller

Buy New
£ 48.17
Convert currency

Add to Basket

Shipping: £ 35.67
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert; Mothersbaugh, David
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 2
Seller:
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)

Book Description Hardcover. Condition: New. New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # New-May2-2017--18764

More information about this seller | Contact seller

Buy New
£ 122.41
Convert currency

Add to Basket

Shipping: £ 27.74
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert; Mothersbaugh, David
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0077294106-2-1

More information about this seller | Contact seller

Buy New
£ 176.33
Convert currency

Add to Basket

Shipping: £ 11.89
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Hawkins, Delbert; Mothersbaugh, David
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077294106 ISBN 13: 9780077294106
New Hardcover Quantity: 1
Seller:
Book Deals
(Tucson, AZ, U.S.A.)

Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0077294106-new

More information about this seller | Contact seller

Buy New
£ 176.33
Convert currency

Add to Basket

Shipping: £ 11.89
From U.S.A. to United Kingdom
Destination, rates & speeds