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Synopsis
While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
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Introduction to Mass Communication: Media Literacy and Culture, Updated Edition
Published by
McGraw-Hill Education (edition 6), 2010
ISBN 10: 0077286405
ISBN 13: 9780077286408
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 6. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0077286405-11-1
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Introduction to Mass Communication: Media Literacy and Culture, Updated Edition 6th
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2010
ISBN 10: 0077286405
ISBN 13: 9780077286408
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good. Sixth Edition. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Back cover has some creasing. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0077286405. ISBN/EAN: 9780077286408. Pictures of this item not already displayed here available upon request. Inventory No: 1561025751. Seller Inventory # 1561025751
Quantity: 1 available
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Introduction to Mass Communication: Media Literacy and Culture, Updated Edition
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks18871
Quantity: 1 available
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Introduction to Mass Communication: Media Literacy and Culture, Updated Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_429290358
Quantity: 1 available