This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.
Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!
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Destination, rates & speedsSeller: a2zbooks, Burgin, KY, U.S.A.
softcover. Condition: very good. updated 5th ed. Very good condition copy, Text appears to be clean, CD included, Wear to over all book from storage, Curl to book, good study copy Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Mass media; ISBN: 0077243307. ISBN/EAN: 9780077243302. Pictures of this item not already displayed here available upon request. Inventory No: 1561026500. Seller Inventory # 1561026500
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Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Fifth Edition. Some shelf and corner wear. Text appears clean. Has bookstore Stickers on the Spine and Back Cover. Slight creasing and curl to cover. Includes CD ROM.Binding is tight and solid in very good condition. Looks Nice. Size: 11 in x 8.5 in x 1.2 in. 516+ pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077243307. ISBN/EAN: 9780077243302. Pictures of this item not already displayed here available upon request. Inventory No: 1561004812. Seller Inventory # 1561004812
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Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-030-02657
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Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0077243307
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Seller: HPB-Red, Dallas, TX, U.S.A.
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_369443869
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