This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.
Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!
"synopsis" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 5. CD or DVD included. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0077243307-11-1-15
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 5 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5044515-75
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 5 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4100725-75
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0077243307.VG
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0077243307I5N00
Seller: a2zbooks, Burgin, KY, U.S.A.
softcover. Condition: very good. updated 5th ed. Very good condition copy, Text appears to be clean, CD included, Wear to over all book from storage, Curl to book, good study copy Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Mass media; ISBN: 0077243307. ISBN/EAN: 9780077243302. Pictures of this item not already displayed here available upon request. Inventory No: 1561026500. Seller Inventory # 1561026500
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Fifth Edition. Some shelf and corner wear. Text appears clean. Has bookstore Stickers on the Spine and Back Cover. Slight creasing and curl to cover. Includes CD ROM.Binding is tight and solid in very good condition. Looks Nice. Size: 11 in x 8.5 in x 1.2 in. 516+ pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077243307. ISBN/EAN: 9780077243302. Pictures of this item not already displayed here available upon request. Inventory No: 1561004812. Seller Inventory # 1561004812
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-030-02657
Quantity: 1 available