Items related to Principles and Practice of Marketing
Synopsis
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
Find out:
· How the bandwagon effect has contributed to the success of online group buying
· How IKEA delivers sustainable cotton and timber products to millions of customers
· How social marketing is combatting an obesity crisis
· How the relaunch of Netto became a case of fighter branding
· How crowdsourcing is evolving advertising
· How Abercrombie & Fitch’s store environment could be heading it into the dark
Key Features:
· A brand new chapter on Relationship Marketing
· Newly updated structure to focus on the importance of Customer Value
· Fully updated to cover the latest technologies and digital developments
· New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon
· 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney).
· Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge
· New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples
"synopsis" may belong to another edition of this title.
About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
"About this title" may belong to another edition of this title.
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
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McGraw-Hill Education / Europe, Middle East and Africa, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL7732372
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
Published by
McGraw-Hill Education / Europe, Middle East and Africa, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. Seller Inventory # CHL10525478
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Principles and Practice of Marketing
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
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Principles and Practice of Marketing
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
Published by
McGraw-Hill Education / Europe, Middle East and Africa, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
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McGraw-Hill Education / Europe, Middle East and Africa, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
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McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
Published by
McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
Used
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Principles and Practice of Marketing
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McGraw-Hill Education - Europe, United States, New York, 2016
ISBN 10: 0077174143
ISBN 13: 9780077174149
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: How the bandwagon effect has contributed to the success of online group buying How IKEA delivers sustainable cotton and timber products to millions of customers How social marketing is combatting an obesity crisis How the relaunch of Netto became a case of fighter branding How crowdsourcing is evolving advertising How Abercrombie & Fitchs store environment could be heading it into the dark Key Features: A brand new chapter on Relationship Marketing Newly updated structure to focus on the importance of Customer Value Fully updated to cover the latest technologies and digital developments New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008102686
Quantity: 17 available
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Principles and Practice of Marketing
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Condition: Very Good. UK ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15366690-20
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