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Synopsis
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe.
This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.
You will discover:
- Behind the scenes secrets of marketing in the entertainment industry
- Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest
- How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade
- Why Apple still remains on top in the Smartphone market
- How Toyota successfully re-launched their brand in South Africa
Key Features:
- Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors
- Brand new Read the Research boxes that encourage students to read around key topics
- Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter
- A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book
- Restructured coverage of Marketing Communications in response to lecturer feedback
- 44 cases with insights from well-known companies such as Cadburys’, Sony, Mercedes and ASOS
- Brand new Marketing Showcase videos from companies including innocent and BMW
"synopsis" may belong to another edition of this title.
About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
"About this title" may belong to another edition of this title.
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
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McGraw-Hill Education / Europe, Middle East & Africa, 2012
ISBN 10: 0077140001
ISBN 13: 9780077140007
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Principles and Practice of Marketing
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ISBN 10: 0077140001
ISBN 13: 9780077140007
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Principles and Practice of Marketing
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ISBN 10: 0077140001
ISBN 13: 9780077140007
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe.This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover:Behind the scenes secrets of marketing in the entertainment industryWhy the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforestHow Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decadeWhy Apple still remains on top in the Smartphone marketHow Toyota successfully re-launched their brand in South AfricaKey Features:Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectorsBrand new Read the Research boxes that encourage students to read around key topicsBrand new Mini Cases that will help students critically analyse the principles discussed ineach chapterA fully revised Digital Marketing and Social Media chapter plus vignettes throughout the bookRestructured coverage of Marketing Communications in response to lecturer feedback44 cases with insights from well-known companies such as Cadburys, Sony, Mercedes and ASOSBrand new Marketing Showcase videos from companies including innocent and BMW. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005709818
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
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Condition: Good. 7th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10429129-6
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa, 2013
ISBN 10: 0077140001
ISBN 13: 9780077140007
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780077140007. Seller Inventory # 9473188
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Principles and Practice of Marketing by Jobber/Ellis-Chadwick
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa, 2012
ISBN 10: 0077140001
ISBN 13: 9780077140007
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077140007. Seller Inventory # 8738664
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