Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.
This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
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Brand New Item, Fast DispatchAbout the Author:
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
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Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110077123301
Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-133-10-9951009
Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0077123301 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU000016