International Marketing

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9780077122850: International Marketing

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it’s an ideal text for students studying international marketing.

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About the Author:

Professor Pervez N. Ghauri teaches International Marketing and International Business at King’s College London.

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Pervez N. Ghauri; Philip R. Cateora
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