Principles and Practice of Marketing with Redemption card

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9780077122270: Principles and Practice of Marketing with Redemption card

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

"synopsis" may belong to another edition of this title.

Review:

"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013

From the Publisher:

Key features

New chapter on Marketing Ethics and Corporate Social Responsibility

New and updated coverage of Digital Marketing, to incorporate mobile, wireless and email marketing

New rewritten chapter on the Marketing Environment, to reflect its ever-changing nature

Brand new European cases, based on vibrant companies and brands familiar to every student, such as Coca Cola, iTunes, Harry Potter, Sony and Ikea

New `Pause for Thought' boxes in every chapter, to encourage students to apply marketing principles to aspects of their daily lives

Updated Digital Marketing, Marketing in Action and Ethics and Corporate Social Responsibility vignettes, demonstrating marketing principles in practice across a variety of contexts

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2006. Mixed media product. Book Condition: New. 5th Revised edition. 262 x 196 mm. Language: English . Brand New Book. Principles Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative. Bookseller Inventory # LIB9780077122270

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Book Description McGraw-Hill Education - Europe, United States, 2006. Mixed media product. Book Condition: New. 5th Revised edition. 262 x 196 mm. Language: English . Brand New Book. Principles Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative. Bookseller Inventory # LIB9780077122270

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Book Description Mcgraw-Hill Education Ltd Dez 2006, 2006. Taschenbuch. Book Condition: Neu. 265x195x47 mm. Neuware - The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level. 1022 pp. Englisch. Bookseller Inventory # 9780077122270

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