Business to Business Marketing: A Value-Driven Approach

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9780077121891: Business to Business Marketing: A Value-Driven Approach

Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades’ experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

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Business to Business Marketing Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field. Full description

About the Author:

Wim G. Biemans is Associate Professor at the Faculty of Economics and Business, University of Groningen. He has over two decades’ experience teaching students and training marketing executives, and received the Thomas P. Hustad Best Paper Award for Outstanding Professional Contribution for 2007.

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Wim G. Biemans
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Book Description McGraw-Hill Education - Europe, United States, 2011. Paperback. Book Condition: New. New ed.. 262 x 196 mm. Language: English . Brand New Book. Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text. Bookseller Inventory # AA39780077121891

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Book Description Paperback. Book Condition: New. Not Signed; Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, wh. book. Bookseller Inventory # ria9780077121891_rkm

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Book Description McGraw-Hill Education - Europe, 2010. Book Condition: New. 2010. Paperback. Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field. Num Pages: 400 pages, black & white illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 262 x 196 x 23. Weight in Grams: 906. . . . . . . Bookseller Inventory # V9780077121891

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Book Description McGraw-Hill Education - Europe, United States, 2011. Paperback. Book Condition: New. New ed.. 262 x 196 mm. Language: English . Brand New Book. Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text. Bookseller Inventory # AA39780077121891

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Book Description McGraw-Hill Education - Europe. Book Condition: New. 2010. Paperback. Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field. Num Pages: 400 pages, black & white illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 262 x 196 x 23. Weight in Grams: 906. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077121891

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Book Description 2010. Paperback. Book Condition: New. 262mm x 196mm x 24mm. Paperback. Upper-level title written specifically with todays student in mind. Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and expla.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 400 pages. 0.906. Bookseller Inventory # 9780077121891

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