Items related to Business to Business Marketing: A Value-Driven Approach
Synopsis
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades’ experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
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Product Description
Title: Business to Business Marketing <>Binding: Paperback <>Author: Biemans, Wim G. <>Publisher: MCGRAW-HILL Higher Education
About the Author
Wim G. Biemans is Associate Professor at the Faculty of Economics and Business, University of Groningen. He has over two decades experience teaching students and training marketing executives, and received the Thomas P. Hustad Best Paper Award for Outstanding Professional Contribution for 2007.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill / Europe, Middle East & Africa
- Publication date2010
- ISBN 10 0077121899
- ISBN 13 9780077121891
- BindingPaperback
- LanguageEnglish
- Number of pages400
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Business to Business Marketing: A Value-Driven Approach (Uk Higher Education Business Marketing)
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Mcgraw-Hill Education / Europe, Middle East & Africa, 2010
ISBN 10: 0077121899
ISBN 13: 9780077121891
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Business to Business Marketing: A Value-Driven Approach
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Business to Business Marketing: A Value-Driven Approach
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