Exploring Innovation

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9780077121235: Exploring Innovation

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

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About the Author:

Professor David Smith is Research Director at Nottingham Trent Business School. He convenes several Innovation modules and also conducts his research in this area.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book s lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process. Bookseller Inventory # LIB9780077121235

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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book s lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process. Bookseller Inventory # LIB9780077121235

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