How to Plan and Execute Strategy: 24 Steps to Implement Any Corporate Strategy Successfully (UK Edition) - Softcover

Stettinius, Wallace

Softcover

ISBN 10: 0077116224 ISBN 13: 9780077116224

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2007

Synopsis

Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation’s competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.

About this title

About the Author

Wallace Stettinius is a visiting lecturer at the University of Virginia's Darden Graduate School of Business Administration.

Edition details

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2007
• Language: English
• ISBN 10: 0077116224
• ISBN 13: 9780077116224
• Binding: Paperback
• Number of pages: 128