Items related to Principles and Practice of Marketing
Synopsis
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.
The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
"synopsis" may belong to another edition of this title.
Review
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
From the Publisher
Key features
New chapter on Marketing Ethics and Corporate Social Responsibility
New and updated coverage of Digital Marketing, to incorporate mobile, wireless and email marketing
New rewritten chapter on the Marketing Environment, to reflect its ever-changing nature
Brand new European cases, based on vibrant companies and brands familiar to every student, such as Coca Cola, iTunes, Harry Potter, Sony and Ikea
New `Pause for Thought' boxes in every chapter, to encourage students to apply marketing principles to aspects of their daily lives
Updated Digital Marketing, Marketing in Action and Ethics and Corporate Social Responsibility vignettes, demonstrating marketing principles in practice across a variety of contexts
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2006
- ISBN 10 0077114159
- ISBN 13 9780077114152
- BindingAudio CD
- LanguageEnglish
- Edition number5
- Number of pages976
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Principles and Practice of Marketing
Published by
McGraw-Hill Higher Education 01/12/2006, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077114152
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Principles and Practice of Marketing
Published by
McGraw-Hill Higher Education 01/12/2006, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077114152
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Principles and Practice of Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 5th. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP34706943
Quantity: 1 available
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Principles and Practice of Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 5th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP72100398
Quantity: 1 available
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Principles and practice of marketing.
Published by
London, McGraw-Hill Education, 2007
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Softcover
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Seller rating 5 out of 5 stars
Softcover. 5. ed. 1022 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-4166 9780077114152 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2377851
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Principles and Practice of Marketing (Fifth Edition)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780077114152. Seller Inventory # 9435107
Quantity: 1 available
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Principles and Practice of Marketing
Published by
McGraw-Hill Education - Europe, United States, London, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002068240
Quantity: 4 available