The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
"synopsis" may belong to another edition of this title.
New chapter on Marketing Ethics and Corporate Social Responsibility
New and updated coverage of Digital Marketing, to incorporate mobile, wireless and email marketing
New rewritten chapter on the Marketing Environment, to reflect its ever-changing nature
Brand new European cases, based on vibrant companies and brands familiar to every student, such as Coca Cola, iTunes, Harry Potter, Sony and Ikea
New `Pause for Thought' boxes in every chapter, to encourage students to apply marketing principles to aspects of their daily lives
Updated Digital Marketing, Marketing in Action and Ethics and Corporate Social Responsibility vignettes, demonstrating marketing principles in practice across a variety of contexts
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002068240
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