Items related to The Business Environment

The Business Environment - Softcover

Palmer, Adrian; Hartley, Bob

 
9780077109905: The Business Environment

Synopsis

The new edition of 'The Business Environment' builds on all of the strengths of the previous edition, whilst expanding coverage on social responsibility, ethics, banking systems, money markets and the natural environment. A new contents list reflects the order in which most business environment courses are taught, and new case studies and coverage of key areas bring the book right up-to-date.

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About the Author

Adrian Palmer is Professor of Services Marketing, University of Gloucestershire, Cheltenham, UK. Bob Hartley is Associate Dean, Northampton Business School, University of Northampton, UK.

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