This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their working lives.
The book takes a seminar friendly approach, with chapters based around mini case studies and examples. It is also research based which aids the student and promotes understanding.
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Professor David Smith is Research Director at Nottingham Trent Business School. He convenes several Innovation modules and also conducts his research in this area.
"About this title" may belong to another edition of this title.
Book Description McGraw Hill Higher Education, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0077108612