Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain.
Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations.
Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.
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William Buckland and Andy Hatcher are former vice presidents of new ventures at Reuters.
Julian Birkinshaw is an associate professor at London Business School.
"About this title" may belong to another edition of this title.
Book Description The McGraw-Hill Company. Book Condition: New. pp. 268. Bookseller Inventory # 8279870
Book Description McGraw-Hill Europe, 2003. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0077103793