Non-stop Creativity and Innovation: How to Generate Winning Ideas

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9780077098674: Non-stop Creativity and Innovation: How to Generate Winning Ideas

In today’s economy, being innovative is the best way to keepahead of the game. Non-Stop Creativity and Innovation is alively, easy-to-use guide to unlocking your creative potential,thinking ‘out of the box’ and making new ideas really happen.

By using a unique, tried and tested model, the Uccello™ Process,you will be able to draw on your creative strengths to generatefresh, winning ideas. Whether you are looking to develop yourindividual, team or company’s creativity this book shows you howto experiment with your thinking, how to combine information toproduce truly original ideas, and ultimately how to implementthem successfully.

Packed full of helpful tips and techniques, it will prove invaluableat every stage of a project.

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From the Publisher:

Key Features
·Details how to produce new and winning ideas by combining your own and other people’s ideas with information about what is going on in the outside world e.g. social/economic/environmental trends
·Lots of real world examples of creative thinking in action
·Suitable for individuals and teams
·Suitable for people wanting to generate ideas in their home life as well as at work
·Invaluable advise on how to present new ideas as well as how to anticipate and overcome resistance

Key USP's
·Presents a unique tried and tested model which people can use to develop their creativity and innovation skills
·Shows you how to generate lots of different ideas
·Details how to implement your ideas
·Details on 'combining'

About the Author:

Fiona McLeod and Richard Thomson work for TW Associates, a consultancy set up in 1985 which specialises in management development and training. Their clients include 3 Com Europe, Standard Life, Diageo, Scottish Widows and Morrison Construction plc. Both authors have spoken at IPD and AMED events on creativity and innovation and other management topics. Fiona McLeod has 18years management experience with organisations in both the public and private sector including 3 years as CEO of an international creative organisation. Richard Thomson is the Co-founder of TW Associates. He has over ten years experience in almost every aspect of managing people in an entrepreneurial environment. Fiona and Richard's home town is Edinburgh, Scotland.

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