Non-stop Creativity and Innovation - Softcover

Mcleod, Fiona; Thomson, Richard

Softcover

ISBN 10: 0077098676 ISBN 13: 9780077098674

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2001

Synopsis

In today’s economy, being innovative is the best way to keepahead of the game. Non-Stop Creativity and Innovation is alively, easy-to-use guide to unlocking your creative potential,thinking ‘out of the box’ and making new ideas really happen.

By using a unique, tried and tested model, the Uccello™ Process,you will be able to draw on your creative strengths to generatefresh, winning ideas. Whether you are looking to develop yourindividual, team or company’s creativity this book shows you howto experiment with your thinking, how to combine information toproduce truly original ideas, and ultimately how to implementthem successfully.

Packed full of helpful tips and techniques, it will prove invaluableat every stage of a project.

About this title

About the Authors

Fiona McLeod is a TW Associate, a consultancy which specialises in management development and training. Fiona McLeod has 18years management experience with organisations in both the public and private sector including 3 years as CEO of an international creative organisation.

Richard Thomson is a Co-founder of TW Associates, a consultancy which specialises in management development and training. Richard has over ten years experience in almost every aspect of managing people in an entrepreneurial environment.

Edition details

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2001
• Language: English
• ISBN 10: 0077098676
• ISBN 13: 9780077098674
• Binding: Paperback
• Number of pages: 168