Nonstop Creativity and Innovation: How to Generate Winning Ideas

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9780077098674: Nonstop Creativity and Innovation: How to Generate Winning Ideas

In today's economy, being innovative is the best way to keep ahead of the game. "Non-Stop Creativity and Innovation" is a lively, easy-to-use guide to unlocking your creative potential, thinking 'out of the box' and making new ideas really happen. By using a unique, tried and tested model, the Uccello Process, you will be able to draw on your creative strengths to generate fresh, winning ideas. Whether you are looking to develop your individual, team or company's creativity this book shows you how to experiment with your thinking, how to combine information to produce truly original ideas, and ultimately how to implement them successfully. Packed full of helpful tips and techniques, it will prove invaluable at every stage of a project.

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About the Author:

Fiona McLeod and Richard Thomson work for TW Associates, a consultancy set up in 1985 which specialises in management development and training. Their clients include 3 Com Europe, Standard Life, Diageo, Scottish Widows and Morrison Construction plc. Both authors have spoken at IPD and AMED events on creativity and innovation and other management topics. Fiona McLeod has 18years management experience with organisations in both the public and private sector including 3 years as CEO of an international creative organisation. Richard Thomson is the Co-founder of TW Associates. He has over ten years experience in almost every aspect of managing people in an entrepreneurial environment. Fiona and Richard's home town is Edinburgh, Scotland.

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McLeod, Fiona and Thomson, Richard
Published by McGraw-Hill Professional (2001)
ISBN 10: 0077098676 ISBN 13: 9780077098674
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Book Description McGraw-Hill Professional 2001-12-01, 2001. Paperback. Book Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Bookseller Inventory # 9780077098674-21

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Book Description McGraw-Hill Companies, 2001. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0077098676

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