ESSENTIALS OF MARKETING

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9780077098605: ESSENTIALS OF MARKETING

Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

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Geoff Lancaster, Lester Massingham, Ruth Ashford
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Geoff Lancaster , Lester Massingham , Ruth Ashford
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Book Description McGraw-Hill Higher Education; 4 edition, Book. Paperback. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Overseas Warehouse ( UAE Warehouse or Iran Warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0077098609--92

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Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book ***** Print on Demand *****.The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Bookseller Inventory # AAV9780077098605

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Geoff Lancaster, Lester Massingham, Ruth Ashford
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Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book ***** Print on Demand *****. The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Bookseller Inventory # AAV9780077098605

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Book Description McGraw-Hill Education, 2001. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780077098605

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Book Description McGraw-Hill Education, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780077098605_lsuk

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