Essentials of Marketing 4/e

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9780077098605: Essentials of Marketing 4/e

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

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Geoff Lancaster, Lester Massingham, Ruth Ashford
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Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 4th Revised edition. 246 x 190 mm. Language: English . Brand New Book ***** Print on Demand *****.The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Bookseller Inventory # AAV9780077098605

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Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 4th Revised edition. 98 x 75 mm. Language: English . Brand New Book ***** Print on Demand *****. The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Bookseller Inventory # AAV9780077098605

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Book Description McGraw-Hill Higher Education 2001-12-01, 2001. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-00739106

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Book Description McGraw-Hill Publishing Co., 2001. Paperback. Book Condition: Brand New. 576 pages. In Stock. Bookseller Inventory # __0077098609

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