The new edition of this established text provides students with a straightforward exposition of key marketing management concepts.
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Geoff Lancaster is Professor of Marketing, London Metropolitan University; Visiting Professor of Marketing, Macquarie University, Sydney; and Chairman of Durham Associates Group Ltd. He was also Senior Examiner and Senior Academic Advisor to the Chartered Institute of Marketing for many years. Lester Massingham is Chairman and Managing Director of the CMC Group of Management consultancy Companies. For many years he was Senior Examiner and International Academic Advisor to the Chartered Institute of Marketing. He holds a Professorship at the University of Tun Abdul Razak (UNITAR) in Malaysia.
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Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Printed date 1993. Bookseller Inventory # BBI2093502
Book Description McGraw-Hill Inc.,US 01/03/2001, 2001. Book Condition: used-good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780077097523
Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: Very Good. Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780077097523
Book Description McGraw-Hill Inc.,US. Book Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. Bookseller Inventory # A-02-02-08-0352
Book Description Book Condition: good. 1202 Gramm. Bookseller Inventory # M00077097521-G