"synopsis" may belong to another edition of this title.
Looking for help in traditional management books, I found them cumbersome and written in a language more suited to large corporations rather than the professions. They talked about strategy, production and marketing in such a way as made little sense to the informality of partnerships and client services. Yet, the more I became involved in the challenges in running a professional firm, the more convinced I was that solutions did exist. Yes, the marketplace was changing but the core values of professionalism should not be compromised. Yes, clients were demanding more of their professionals, but that had to be good news for organisations committed to high quality services.
I worked alongside my partners, seeking solutions to these problems. I worked with my commercial clients observing how they developed strategies and implemented change. I served on the Steering Group of an Enterprise Centre dedicated to support business start-up and growth and saw it develop into a European model of best practice. I became UK Chair of a multi-discipline network of construction professionals and learned the strengths of these professions and their similarities. And for the past six years, I have concentrated on helping organisations grow and develop - to build on the strengths of their firms and their clients. Ten years on, I know success is possible. There are examples of professional organisations who have succeeded in tackling these challenges without compromising their professionalism.
The content reflects the needs of professionals trying to manage themselves and their organisations. Over and above, it is written by a professional who cares about the professions – who believes that they have a future and deserve success.
Extracted from the Preface to the book Fiona Westwood August 2000
"About this title" may belong to another edition of this title.
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780077097493. Seller Inventory # 8846370
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780077097493. Seller Inventory # 9367409