Items related to Advertising
A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material.
"synopsis" may belong to another edition of this title.
Product Description:
Offers a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - illustrated with numerous case histories and examples of various advertising material.
From the Publisher:
New references, images and examples that bring the student right up-to-date with recent developments
Coverage of new media and technology that have allowed an integrated communications approach to advertising
Many references to recent high profile campaigns to illustrate how to select the right media, marketing mix and advertising strategy
Coverage of new media and technology that have allowed an integrated communications approach to advertising
Many references to recent high profile campaigns to illustrate how to select the right media, marketing mix and advertising strategy
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date1999
- ISBN 10 0077094581
- ISBN 13 9780077094584
- BindingPaperback
- Edition number4
- Number of pages320
- Rating
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Advertising
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ISBN 10: 0077094581
ISBN 13: 9780077094584
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Advertising: What It Is and How to Do It
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Advertising: What It Is and How to Do It
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ISBN 13: 9780077094584
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ISBN 13: 9780077094584
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ISBN 10: 0077094581
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584. Seller Inventory # 9517593
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780077094584. Seller Inventory # 9815869
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Advertising: What It Is and How to Do It
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ISBN 13: 9780077094584
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