Synopsis
A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material.
"synopsis" may belong to another edition of this title.
Product Description
Offers a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. This title includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - illustrated with numerous case histories and examples of various advertising material.
From the Publisher
New references, images and examples that bring the student right up-to-date with recent developments
Coverage of new media and technology that have allowed an integrated communications approach to advertising
Many references to recent high profile campaigns to illustrate how to select the right media, marketing mix and advertising strategy
"About this title" may belong to another edition of this title.
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Advertising: What It Is and How to Do It
Published by
McGraw-Hill Higher Education 01/11/1999, 1999
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Advertising: What It Is and How to Do It
Published by
McGraw-Hill Higher Education 01/11/1999, 1999
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Softcover
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584. Seller Inventory # 9517594
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Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584. Seller Inventory # 9517593
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Advertising: What It Is and How to Do It
Published by
Mcgraw-Hill Higher Education, 1999
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Taschenbuch. Condition: Gut. 320 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 266040
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McGraw-Hill Higher Education, Reino Unido, 2000
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Tapa Blanda. Condition: Bien. 4ª Edición. Rústica. Ilustrado. Idioma: Inglés. Subrayados a lápiz que no impiden lectura. Buen estado. Seller Inventory # 23015
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Condition: very good. Le livre peut montrer des signes d'usure dus a une utilisation constante, etre marque, porter des marques d'identification ou presenter plusieurs dommages esthetiques mineurs. vendeur professionnel; envoi soigne en 24/48h. Seller Inventory # 2503170000293