Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (McGraw-Hill Business Paperbacks)

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9780077093112: Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (McGraw-Hill Business Paperbacks)

Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.

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Getting communication right is vital to making change happen inside organizations-yet poor internal communication is routinely sabotaging efforts for change. The great majority of employees do not know where their companies are going or what they are trying to achieve, but are convinced they themselves are already doing a good job. They get 70 per cent of their information on the grapevine, believe management has a hidden agenda, and feel saying what they really think would be a career limiting move. Communicating Corporate Change tackles these problems with a framework for identifying the right internal communication strategy. It focuses on linking the communication strategy directly to the business strategy, and gives insights into how to make a new strategy work or to identify where a current strategy is failing.

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