Principles of Management - Softcover

Morden, Anthony R.

Softcover

ISBN 10: 007709123X ISBN 13: 9780077091231

Publisher: McGraw-Hill Publishing Co., 1996

Synopsis

Taking a reader-oriented approach, this text examines the study and practice of management. It covers the issues of management skill, competence and expertise, as well as the strategic management process. Other topics include change and innovation, ethics, and social responsibility. This text is relevant to organizations in the public, private, healthcare, and non-profit-making sectors on a local, international and global scale. It is illustrated with cases and vignettes from the UK, Continental Europe, North America, and South-East Asia.

About this title

About the Author

Tony Morden is a Principal Lecturer at the University of Teesside School of Business and Management.

Edition details

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 1996
• Language: English
• ISBN 10: 007709123X
• ISBN 13: 9780077091231
• Binding: Paperback
• Number of pages: 304