Taking a reader-oriented approach, this text examines the study and practice of management. It covers the issues of management skill, competence and expertise, as well as the strategic management process. Other topics include change and innovation, ethics, and social responsibility. This text is relevant to organizations in the public, private, healthcare, and non-profit-making sectors on a local, international and global scale. It is illustrated with cases and vignettes from the UK, Continental Europe, North America, and South-East Asia.
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'...an essential first text for any undergraduate or postgraduate student trying to come to terms with the complex world of management types, business strategies and organizational structures.' Frank Martin, University of Stirling, UK 'I am happy to recommend Tony Morden's new book to leaders and managers in the public and private sectors. The book contains a thorough and comprehensive overview of its subject. Equally, it offers the reader a clear route-map to effective implementation and management action.' Terry Collins, Corporate Director, Durham County Council, UKAbout the Author:
Tony Morden is an author and lecturer in strategy and management.
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Book Description Mcgraw Hill Book Co Ltd, 1996. Paperback. Book Condition: New. Bookseller Inventory # DADAX007709123X