Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets (Marketing for Professionals S.) - Softcover
Synopsis
This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text covers how to develop account strategy and the tools and tactics of account management practice.
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Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets (Marketing for Professionals)
Published by
McGraw-Hill Publishing Co., 1996
ISBN 10: 0077090691
ISBN 13: 9780077090692
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Fair. Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets (Marketing for Professionals) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780077090692
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