Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (Quality in Action)

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9780077079413: Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (Quality in Action)

Effective communication has been recognised as the prime factor in making change happen inside organizations. However, in spite of the necessity for business to change in order to compete effectively in today's markets, employee satisfaction with communication and hence their ability to contribute to change, has barely altered. This book aims to provide a framework for agreeing what communication is needed, and to provide a structure for developing and implementing an internal communication strategy. Based on the view that communication is a vital for change to occur and thus to the success of the organisation, the book takes a practical look at the Catch 22s that dog communication. It will help all those involved in communicating ideas to identify the right communication strategy, to match the organisation's business strategy, and it will give insights into how to make a new strategy work, or how to identify where a current strategy is failing. Written in a clear and informal style, this is a thoroughly readable guide to facilitating organisational change through improved internal communication. Detailed case studies throughout exploring individual and universal problems. Practical advice on planning strategy and making it work. Informal and easy-to-read style.

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Quirke, Bill
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