To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future. The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.
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Book Description McGraw-Hill Publishing Co., 1995. Hardcover. Book Condition: Brand New. 9.50x6.50x0.75 inches. In Stock. Bookseller Inventory # zk0077079000
Book Description Mcgraw-Hill, 1995. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077079000
Book Description Mcgraw-Hill, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # M0077079000