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Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
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- PublisherMcGraw-Hill Publishing Co.
- Publication date1993
- ISBN 10 0077077644
- ISBN 13 9780077077648
- BindingHardcover
- Edition number3
- Number of pages272
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Advertising: What It Is and How to Do It
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McGraw-Hill Book Co Ltd
ISBN 10: 0077077644
ISBN 13: 9780077077648
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