Items related to Competive Retail Marketing (McGraw-Hill Marketing for...

Competive Retail Marketing (McGraw-Hill Marketing for Professionals) - Hardcover

Collins, Andrew

 
9780077075675: Competive Retail Marketing (McGraw-Hill Marketing for Professionals)

Synopsis

Marketing directors, marketing managers, and marketing practitioners.

"synopsis" may belong to another edition of this title.

Synopsis

A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales.

"About this title" may belong to another edition of this title.