Sales Training: A Guide to Developing Effective Salespeople (McGraw-Hill Training Series) - Softcover

Salisbury, Frank S.

Softcover

ISBN 10: 0077074580 ISBN 13: 9780077074586

Publisher: McGraw-Hill Publishing Co., 1992

Synopsis

Looks at the "why" of sales training as well as the "how-to". Covering all aspects of this type of training, this book examines the basic concepts, the methods employed and evaluation of the techniques themselves. The book offers advice and practical suggestions and explores the internal environment of an organization and the ways in which trainers can bring effective programmes into being through use of case-studies, examples and usable tools.

Edition details

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 1992
• Language: English
• ISBN 10: 0077074580
• ISBN 13: 9780077074586
• Binding: Paperback
• Number of pages: 200