Aims to provide people who use market research data with an insight into the methods of multivariate analysis. It is written for the non-specialist, requires only an "O" level mathematical background and uses a market research project to explain the theory.
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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR007743762
Book Description McGraw-Hill Publishing Co., 1990. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 6352894