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Synopsis
Discusses business to business marketing, explains advertising strategies and techniques, and covers planning, budgeting, direct mail, and television
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Practical Advertising and Publicity: Effective Promotion of Products and Se Rvices to Industry and Commerce
Seller: BookDepart, Shepherdstown, WV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise in very go od condition with clean text, firm binding. Dust jacket, fading and shelf w ear. Seller Inventory # 14241