Items related to Marketing: Creating Value for Customers

Marketing: Creating Value for Customers - Hardcover

Churchill, Gilbert A.; Peter, J. Paul

 
9780075618003: Marketing: Creating Value for Customers
Hardcover
ISBN 10: 0075618001 ISBN 13: 9780075618003
Publisher: McGraw-Hill College, 1998

This specific ISBN edition is currently not available.

Synopsis

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.

"synopsis" may belong to another edition of this title.

  • PublisherMcGraw-Hill College
  • Publication date1998
  • ISBN 10 0075618001
  • ISBN 13 9780075618003
  • BindingHardcover
  • LanguageEnglish
  • Edition number2

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Other Popular Editions of the Same Title

9780256228779: Marketing Creating Value for Customers (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Featured Edition

ISBN 10:  0256228779 ISBN 13:  9780256228779
Publisher: McGraw-Hill Education, 1997
Hardcover