Health Promotion Strategies and Methods

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9780074715000: Health Promotion Strategies and Methods

This new edition will continue to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. It will be updated throughout to reflect advances in the field, in particular the sections on clinical health, social marketing and the media, as well as the environment. New diagrams and case studies will also be included. The authors are leading practitioners in the field, particularly Garry Egger who has a high profile and strong reputation among health practitioners. More recently, Garry has headed up the Gutbusters campaign with well-known nutritionist, Rosemary Stanton, to combat obesity in adults and children.

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From the Back Cover:

Health promotion encompasses a vast range of health and disease topics and an equally diverse range of settings and population groups. This revised edition of Health Promotion Strategies & Methods continues to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. Features: a practical guide to undeerstanding and implementing health promotion programs for practitioners and students in the health sciences, health promotion, medical and nursing fields; clear, precise text supported b diagrams, tables, and illustrations; concise and logical framework; contemporar academic research, literature and practice inform the theory presented; revised edition incorporates updated information and new references.

About the Author:

Garry Egger, MPH, PhD, Deakin University, Sydney NSW, Australia
Ross Spark, MSc, Queensland Health, Cairns QLD
Robert Donovan, PhD, University of Western Australia

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