The Strategic Partnering Handbook, 4e: The Practitioners' Guide to Partnerships and Alliances

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9780074713266: The Strategic Partnering Handbook, 4e: The Practitioners' Guide to Partnerships and Alliances
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The Strategic Partnering Handbookis an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples.


Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

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About the Author:

Tony Lendrum is CEO and head coach at Strategic Partnering Pty. Ltd., a management firm dedicated to improving the business partnering process.

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Other Popular Editions of the Same Title

9780074708798: Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances

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ISBN 10:  0074708791 ISBN 13:  9780074708798
Publisher: McGraw-Hill Professional, 2001
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9780074707050: The Strategic Partnering Handbook

McGraw..., 1999
Hardcover

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