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The Strategic Partnering Handbookis an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples.
Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.
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Tony Lendrum is CEO and head coach at Strategic Partnering Pty. Ltd., a management firm dedicated to improving the business partnering process.
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Book Description McGraw-Hill Companies, 2003. Hardcover. Condition: New. 4. Seller Inventory # DADAX0074713264
Book Description McGraw-Hill, 2003. Condition: New. book. Seller Inventory # M0074713264